WHY DFY EMAIL BLAST
THE BWP MARKETING SOLUTIONS CULTURE
BWP Marketing Solutions specializes in multi-channel direct marketing services. Our goal is to achieve measurable results for our clients. While continuing to evolve as a company, BWP Marketing Solutions has earned the business and trust of clients all over the globe.
We do not “sell” data. We provide access to our data through our deployment services we handle and manage all in-house. Email and Postal data is only available on a rental or “use” agreement.
Our lists consist of information obtained through opt-in online surveys, e-subscriptions, e-registrations and our extensive network of permission-based websites. These sites are owned and/or managed by our team and partners. We also have a data compliance team that ensures that our opt-in language is clear and conspicuous for our consumers to see when signing up for our marketing broadcasts.
Yes, we are 100% CAN-SPAM compliant. Every individual in our database is opt-in and has provided us with permission to reach them electronically.
Yes, we encourage and recommend every client supply us with a “suppression file” that will ensure your current customers are not contacted. DFY Email Blast suppression services “suppress” unwanted prospects and current clients to ensure that you're only prospecting new records. Suppressed records also include: records from the Do-Not-Call List, Do-Not-Mail List, deceased list, as well as inmates, opted-out emails and bounced records.
All of our IPs and Domains are white-listed with every major ISP and monitored on a daily basis to ensure the cleanest and best inbox placement in the industry. We will provide you with a click-through rate guarantee regardless of whether you bring the creative or we develop it for you.
We provide you with a direct login to our dashboard for real-time monitoring of your campaign. You will be provided with login credentials when your first campaign is setup.
Following our HTML guidelines specifications this will provide you with the best ratio and HTML coding to ensure your message is receiving the best inbox delivery and universal formatting regardless of mail browser being used.
Our data, delivery, service and technology separate us from anyone else in the industry. Our data processes and hygiene is second to none. From opt-in permission to thorough hygiene and validation leveraging external sources such as ImpressionWise and Sift Logic we provide the highest quality data and inbox delivery methods in the marketplace. Our service and technology has been built around a “customer first” mentality providing next day turn-arounds from our testing platform to self-service counts and tracking dashboards. We ensure every aspect of our business is available to our customers at the click of a button.
Click this link to explore what defines a bounce rate: http://www.analytics-ninja.com/blog/2012/06/google-analytics-bounce-rate-demystified.html
Before any actual hard costs are provided the advertiser/client needs to send us what materials they will be providing, which allows us to provide much more accurate costs.
The testing process is sent from one central IP/server that is shared and used for all of our clients. This is no indication of ‘delivery' on our email deployments and is used for reviewing the creative only. During broadcast our deployments to our database are sent using a multitude of servers, IPs and domains that are constantly rotating in order to maximize inbox delivery.
As a general rule of thumb cut-off times are 4 hours before close of business to get APPROVAL on a campaign in order to guarantee delivery for the NEXT business day.
We are in full compliance of all the requirements set forth by the FTC in 2003 called the CAN-Spam Act. More information can be found here: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
We receive new records and updates on existing records on a daily basis. Database is constantly being scrubbed (removing undeliverable and inactive records) and refreshed. As a whole we update our entire file on a quarterly basis as well.
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